Lifestyle

We live and breathe natural lifestyle

We have 25 very successful years in the natural lifestyle sector, and we have built relationships with experts, celebrities, influencers and contacts on national newspapers, consumer magazines, online magazines, bloggers, broadcast and trade media.

Alongside the PR account team, we have a dedicated team of digital experts with a proven record of driving reach, website hits, follower growth and engagement for our clients.

We are here to build your brand’s visibility and authority by building long-lasting relationships with customers and creating meaningful and memorable conversations.

We cut through the media clutter and, whether you’re a market leader or challenger brand, we’re so confident in our ability to raise your profile and lift sales that we guarantee kpi’s.

Our approach is meticulous, creative and knowledgeable and we always work within the set budgets.

How we can help

Public relations campaigns

National consumer & trade media relations
New product launches
Expert endorsement
Celebrity endorsement
Consumer research
Issues/crisis management
Sampling

Influencer marketing

Influencer and blogger outreach
Sponsored campaigns
Events
Influencer management

Social media

Social media strategy
Community management
Content creation
Advertising management
Account management

Digital Marketing

PPC
SEO
Keyword research
Email marketing
Video production

Design

Photo-retouching
Website design
Literature and pack design
Photography

Marketing

Branding
Advertising
Experiential events
Focus groups
Copywriting

The Lifestyle team

  • Justin Clark

    Managing Director

    With 21 years of PR and digital experience in the natural lifestyle sector, there are not may types of brands and companies that Justin hasn’t worked with, from start-up idea stage to multi-national corporations and governing bodies. He has made it his business to seek out new contacts, experts, knowledge sources and strategies and loves to share!

    Recently completing his paragliding club pilot license, he took to the skies in Morocco and is currently planning a cross-county flight across the Alps. He is also a keen scuba diver and has made it to PADI Advanced Open Water.

  • Karleen San Jose

    Account Director

    More than 14 years PR experience and a passion for health, food, wellbeing and nature. A self-confessed beauty junkie, Karleen has a keen interest in holistic health. A qualified sports massage therapist, she loves to learn. She brings her love of learning to work and likes to always be on top of the latest industry developments.

    Mum of two, she’s always striving to strike the precious work life balance. She loves a hardcore hit class as much as finding zen in yoga, and dose of nature or some time on the beach is sure recharge and make her smile.

  • Evelin Torocsik

    Account Manager

    Evelin – or Eve as we all call her – joined CCD PR as an Account Manager with extensive PR experience in the lifestyle sector. She has a soft spot for finding creative digital solutions for her clients with a particular interest in the ever-evolving area of influencer marketing. When she is not in the office, she enjoys boosting her knowledge on natural wine, preferably in the company of her friends or family.

  • Emma Kendall

    Senior Account Executive

    Emma has worked her way up at CCD, started work as an intern and having experience in all departments. She likes tapping into consumer needs and understanding what makes them tick, what makes them buy! She is also interested in working with natural products and brands with a sustainable edge.

  • Rhiannon Yee

    Senior Account Executive

    Originally from California, but after studying in London, Rhiannon fell in love with the City and moved back immediately after graduating. Following her internship and after completing her Masters degree in Advertising & Public Relations at Richmond the American International University, we snapped her up to join the CCD team.
    Our resident agency fashionista, when she’s not busy talking to media or planning our next agency social, you’ll find Rhiannon watching and listening to anything true-crime related, lusting over the latest beauty trend, or blogging about whether American or British junk food is superior.

  • Annabel Dodd

    Account Executive

    After talking to journalists about the latest health and fitness trends, you can find Annabel swimming laps of her local pool, keeping her physically and mentally fit. She loves that her work feeds her natural curiosity of the wellbeing world and gives her the ability to spread the word across media.

  • Carmen Micheli

    Junior Account Executive

    Carmen is a recent graduate from Richmond the American University with a degree in Marketing and PR with a minor in fashion marketing and management. After interning at CCD she joined the team during the pandemic.

    Don’t be fooled by her accent, she is indeed Italian with a unique accent after she lived and studied abroad in American for a few years.

  • Case studies

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    SwimSeal

    Launch SwimSeal protective ear drops to UK consumer and trade press.     Read more
    ccd_pr_case_study_food_drink_babease

    Babease

    Launch new revolutionary baby food brand Babease to the market and help secure listings in the major multiples.     Read more
    ccd_pr_case_study_health_slissie

    Slissie

    Introduced a new 'food vaping' concept that prevents food cravings to generate press coverage to raise awareness of the...     Read more
    ccd_pr_case_study_health_fittsi

    Fitssi

    Intense one month media launch project to introduce UK media to new fitness app.     Read more
    ccd_pr_case_study_beauty_thursday_plantation

    Thursday Plantation

    Intense media relations project to capitalise on Meghan Markle's mention of tea tree oil in order to raise awareness of...     Read more
    ccd_pr_case_study_beauty_optiat

    Optiat

    Launch of a new sustainable British beauty brand to the UK media.     Read more
    ccdpr_oralift

    Oralift

    Launch Oralift, a facial rejuvenation device with a view to driving sales by increasing brand awareness educating consum...     Read more
    ccd_pr_case_study_food_drink_itsu_restaurant

    itsu

    Redefine itsu as more than just a sushi 'lunchtime option'     Read more
    ccdpr_zotrim

    Zotrim

    Educate consumer press how Zotrim enables users to diet without hunger.     Read more
    Load more
    The CCD team are a journo's dream. Really lovely, easy to approach, know their products inside out and always on hand with experts, quotes or tips even when the deadlines are super tight. A joy to work with every time.
    Sophie Colgate, Woman Diet Special
    I’ve been a journalist for 25 years and a health writer for the last 15 years. In that time I have worked with many PR agencies, but if I was asked to recommend one in particular for health, it would always be CCD. All the girls are quick to respond to any enquiries, which is what we demanding journalists always want! They’re extremely helpful, have a wealth of knowledge, and boundless enthusiasm for any account they represent. They are always a great pleasure to work with, and I am aware when they respond in rapid timing to my requests that they will have had to put something else to one side to do that – and I greatly appreciate that when I am under pressure to meet my own deadlines.
    Karen Evennett, freelance contributor, Woman, Best
    I have a long and fruitful relationship with CCD. The team always approach me about products with an angle that's well thought out and so suits Red, and they respond to any request for further information promptly and creatively.
    Brigid Moss, Health Director, Red
    It is a breath of fresh air to meet PR's who actually know the magazine and give me relevant ideas!
    Jane Drucker, Editor, Healthy magazine
    The beauty team at CCD PR frequently update us with the latest beauty products, expert tips, research, celebrity quotes and feature ideas. It's a brilliant service that we'd be lost without!
    Emma Van Hinsbergh, Editor, Natural Health Magazine
    As the editor of Health Food Business magazine, Organic & Natural Business and Fine Foodies, I am always very appreciative of any agency that can deliver interesting and fresh ideas for my editorial content. I have found CCD to be very efficient and always swift to get back with expert comments needed for my features. The team have an excellent understanding of the specific information our trade titles need, and what is really relevant to our readers. Understanding the sector is a real bonus and I like dealing with an agency that understands our unique business sector.
    Rachel Symonds, Editor, Health Food Business, Organic and Natural Business and Fine Foodies

    Lifestyle insight