Aim

Redefine itsu as more than just a sushi ‘lunchtime option’

Approach

Arranged an interactive press event focusing on the three main topics of Beautiful Mind, Beautiful Body and Beautiful Skin in order to secure their position within the health, wellbeing and beauty space. Supported with proactive media relations, one-to-one press appointments and sampling to showcase full product offering and it’s various benefits from a health and wellbeing perspective. 

Results

We successfully put the brand back at the forefront of the consumer journalists minds, achieving 94 articles, with an AVE of £110,00 in just three months.