We are a passionate and dedicated Lifestyle PR Agency

Lifestyle PR Agency

We absolutely love promoting healthy natural lifestyle choices

We have worked with many lifestyle clients over the last 30 years, from a gynaecology clinic and women’s health care products to mocktails and free-from nutrition.  We have built very strong relationships in this sector with journalists, experts, celebrities, influencers and affiliates.

Alongside our lifestyle PR team, we have dedicated digital experts with a proven record of driving reach, website hits, follower growth and engagement for our clients.

We are here to build your brand’s visibility and authority by building long-lasting relationships with customers and creating meaningful and memorable conversations.

We cut through the media clutter and, whether you’re a market leader or challenger brand, we’re so confident in our ability to raise your profile and lift sales that we guarantee KPIs.

Our approach is meticulous, creative and knowledgeable and we always work within the set budgets.

There are four parts to CCD: natural lifestyle, natural beauty, natural health and healthy food & drink. All complement each other making us one of the best lifestyle PR agencies in the UK and giving us contact with a very wide range of journalists, influencers, experts and affiliates that we can present your products and services to.

We have made it our business to know what type of stories they write and the subjects that they are interested in. We follow the media and consumer trends and know what brand messages will trigger each demographic to purchase in this sector.

Case studies



Launch SwimSeal protective ear drops to UK consumer and trade press.     Read more


Launch new revolutionary baby food brand Babease to the market and help secure listings in the major multiples.     Read more


Introduced a new 'food vaping' concept that prevents food cravings to generate press coverage to raise awareness of the...     Read more


Intense one month media launch project to introduce UK media to new fitness app.     Read more

Thursday Plantation

Intense media relations project to capitalise on Meghan Markle's mention of tea tree oil in order to raise awareness of...     Read more


Launch of a new sustainable British beauty brand to the UK media.     Read more


Launch Oralift, a facial rejuvenation device with a view to driving sales by increasing brand awareness educating consum...     Read more


Redefine itsu as more than just a sushi 'lunchtime option'     Read more


Educate consumer press how Zotrim enables users to diet without hunger.     Read more
Load more
The CCD team are a journo's dream. Really lovely, easy to approach, know their products inside out and always on hand with experts, quotes or tips even when the deadlines are super tight. A joy to work with every time.
Sophie Colgate, Woman Diet Special
I’ve been a journalist for 25 years and a health writer for the last 15 years. In that time I have worked with many PR agencies, but if I was asked to recommend one in particular for health, it would always be CCD. All the girls are quick to respond to any enquiries, which is what we demanding journalists always want! They’re extremely helpful, have a wealth of knowledge, and boundless enthusiasm for any account they represent. They are always a great pleasure to work with, and I am aware when they respond in rapid timing to my requests that they will have had to put something else to one side to do that – and I greatly appreciate that when I am under pressure to meet my own deadlines.
Karen Evennett, freelance contributor, Woman, Best
I have a long and fruitful relationship with CCD. The team always approach me about products with an angle that's well thought out and so suits Red, and they respond to any request for further information promptly and creatively.
Brigid Moss, Health Director, Red
It is a breath of fresh air to meet PR's who actually know the magazine and give me relevant ideas!
Jane Drucker, Editor, Healthy magazine
The beauty team at CCD PR frequently update us with the latest beauty products, expert tips, research, celebrity quotes and feature ideas. It's a brilliant service that we'd be lost without!
Emma Van Hinsbergh, Editor, Natural Health Magazine
As the editor of Health Food Business magazine, Organic & Natural Business and Fine Foodies, I am always very appreciative of any agency that can deliver interesting and fresh ideas for my editorial content. I have found CCD to be very efficient and always swift to get back with expert comments needed for my features. The team have an excellent understanding of the specific information our trade titles need, and what is really relevant to our readers. Understanding the sector is a real bonus and I like dealing with an agency that understands our unique business sector.
Rachel Symonds, Editor, Health Food Business, Organic and Natural Business and Fine Foodies

How we can help

Lifestyle PR Agency Campaigns

National consumer & trade lifestyle public relations
New product launches
Expert endorsement
Celebrity endorsement
Consumer research
Issues/crisis management
Public Relations Agency

Influencer Marketing

Influencer and blogger outreach
Sponsored campaigns
Influencer management


Website design
Literature and pack design

Social Media

Social media strategy
Community management
Content creation
Advertising management
Account management

Digital Marketing

Keyword research
Email marketing
Video production

Affiliate Marketing

Platform set up
Affiliates acquisition
Affiliate liaison
Monitoring & maintaining

The Lifestyle PR agency team

  • Justin Clark

    Managing Director

    With 21 years of PR and digital experience in the natural lifestyle sector, there are not many types of brands and companies that Justin hasn’t worked with, from start-up idea stage to multi-national corporations and governing bodies. He has made it his business to seek out new contacts, experts, knowledge sources and strategies and loves to share!

    Recently completing his paragliding club pilot license, he took to the skies in Morocco and is currently planning a cross-county flight across the Alps. He is also a keen scuba diver and has made it to PADI Advanced Open Water.

  • Karleen San Jose

    Senior Account Director

    More than 14 years PR experience and a passion for health, food, wellbeing and nature. A self-confessed beauty junkie, Karleen has a keen interest in holistic health. A qualified sports massage therapist, she loves to learn. She brings her love of learning to work and likes to always be on top of the latest industry developments.

    Mum of two, she’s always striving to strike the precious work life balance. She loves a hardcore hit class as much as finding zen in yoga, and dose of nature or some time on the beach is sure recharge and make her smile.

  • Evelin Torocsik

    Junior Account Director

    Evelin – or Eve as we all call her – joined CCD PR as an Account Manager with extensive PR experience in the lifestyle sector. She has a soft spot for finding creative digital solutions for her clients with a particular interest in the ever-evolving area of influencer marketing. When she is not in the office, she enjoys boosting her knowledge on natural wine, preferably in the company of her friends or family.

  • Rhiannon Yee

    Senior Account Manager

    Originally from California, but after studying in London, Rhiannon fell in love with the City and moved back immediately after graduating. Following her internship and after completing her Masters degree in Advertising & Public Relations at Richmond the American International University, we snapped her up to join the CCD team.
    Our resident agency fashionista, when she’s not busy talking to media or planning our next agency social, you’ll find Rhiannon watching and listening to anything true-crime related, lusting over the latest beauty trend, or blogging about whether American or British junk food is superior.

  • Francisca Quádrio

    Account Executive

    Francisca aka Kika, originally from sunny Portugal, started her career in journalism before joining the ever-changing world of PR and Social Media. Graduating from De Montfort University, she gained variety of media skills, from managing a student magazine to directing and producing a TV Drag show. Making a move to beauty and food focused PR, Kika is excited to try out all the amazing food London has to offer.When Kika is not working, you can always find her in the kitchen cooking up the latest TikTok recipe or in the dojo practicing her kickboxing moves.

  • Kirsten Chavez-Muñoz

    Account Executive

    After spending the latter part of her teen years scouring the internet for the latest wellness trends, Kirsten swapped the seaside for the city and became a graduate of the London College of Communication in Media Communications, where she gained extensive knowledge of both traditional and digital media landscapes. 

    Working initially as a social media strategist, Kirsten developed her skills as a creative professional with a strong understanding of brand identity and audience engagement. Moving into PR, Kirsten has been able to merge her passion for wellness with communications and hasn’t looked back since.

    In her free time, you can find Kirsten hiking along nature trails, winding down with a good film, or scouting out new brunch spots around London.

  • Lifestyle insights