Aim
- Promote Thursday Plantation Tea Tree Oil to the UK market. A leading health brand in Australia, Thursday Plantation started the very first commercial tea tree plantation
- Gain coverage (online and national) as the best tea tree brand leading up to the marriage of Meghan Markle and Prince Harry following statement that Meghan uses tea tree oil
- Highlight the quality of the products and benefits of the natural ingredients
- Build trust for the brand through expert comments
- Communicate to consumers of all skin types including ones with skin complaints such as psoriasis and acne
- Drive sales leads to your online store and retailers
- Raise awareness of the brand through digital platforms through social media advertising and to help grow followers for the brand
Approach
- Intense media relations including ‘Fit for a Princess’ virtual launch which featured a tea tree travel kit and travel tips for ways to use whilst travelling, as publicised by Meghan Markle
- Facebook advertising campaign to support the PR campaign
PR results of a 6 week project
- Landed coverage with a reach of 259,981,119 including the Daily Mail, the Daily Express, Women’s Health, Veggie, Bride online
- PR coverage directly impacted web traffic (4382 direct referrals via a hyperlink)
- Web visits increased from 383 to 10,799 (2719% increase)
- The Facebook ads alone had reach of 195,533– this is the number of people who saw our advert at least once. Our ads achieved 2,842 link clicks
- 3553% increase of new website users
