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Thursday plantation

Thursday Plantation

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Aim

  • Promote Thursday Plantation Tea Tree Oil to the UK market. Thursday Plantation is a leading health brand in Australia – Thursday Plantation started the very first commercial tea tree plantation
  • Gain coverage (online and national) as the best tea tree brand leading up to the marriage of Meghan Markle and Prince Harry following the statement that Meghan uses tea tree oil
  • Highlight the quality of the products and benefits of the natural ingredients
  • Build trust for the brand through expert comments
  • Communicate to consumers of all skin types including ones with skin complaints such as psoriasis and acne
  • Drive sales leads to your online store and retailers
  • Raise awareness of the brand through digital platforms through social media advertising and to help grow followers for the brand

Approach

  • Intense media relations including ‘Fit for a Princess’ virtual launch which featured a tea tree travel kit and travel tips for ways to use whilst travelling, as publicised by Meghan Markle
  • Facebook advertising campaign to support the PR campaign

Thursday Plantation PR results of a 6-week project

  • Landed coverage with a reach of 259,981,119 including the Daily Mail, the Daily Express, Women’s Health, Veggie, and Bride online
  • PR coverage directly impacted web traffic (4382 direct referrals via a hyperlink)
  • Web visits increased from 383 to 10,799 (2719% increase)
  • The Facebook ads alone had a reach of 195,533– this is the number of people who saw our advert at least once. Our ads achieved 2,842 link clicks
  • 3553% increase in new website users

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Images: GKVP, IG, CRYSTALWEED cannabis

 

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