Aim

Introduce a new ‘food vaping’ concept to the market and generate press coverage to raise awareness of the product and to educate around the benefits.

Approach

To strengthen the science behind the brand and to provide a brand spokesperson, we collaborated with a psychologist to demonstrate how the product could help to prevent cravings. She provided technical information, looking at the human mind and how it works in association with food and cravings.

Results

Secured product placement in lifestyle, health, dieting publications. In 8 months we secured over 80 pieces of national and consumer coverage in both print and online reaching over 175million consumers.