Aim
Launch revolutionary baby food brand Babease to the market and help secure listings in the major multiples.
Approach
We held a cook-a-long launch event with the chef and Founder of the brand inviting parenting press and bloggers to try out the recipes and learn more about the brand.
We also conducted a nationwide survey with Nutritionists and parents analysing the current baby food market and how it could be improved.
Babease Results
The six-month project resulted in more than 60 pieces of coverage with a total circulation of 244,220,761.
- For a similar case study click here.
- Photos: Tanaphong Toochinda on Unsplash, Brand IG
