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Babease

Babease

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Aim

Launch revolutionary baby food brand Babease to the market and help secure listings in the major multiples.

Approach

We held a cook-a-long launch event with the chef and Founder of the brand inviting parenting press and bloggers to try out the recipes and learn more about the brand.
We also conducted a nationwide survey with Nutritionists and parents analysing the current baby food market and how it could be improved.

Babease Results

The six-month project resulted in more than 60 pieces of coverage with a total circulation of 244,220,761.

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