Aim

Launch new revolutionary baby food brand Babease to the market and help secure listings in the major multiples.

Approach

We created an interactive cook-a-long launch event with chef and Founder of the brand to launch to UK media and influencers. Press and parenting bloggers were introduced to Babease and had the chance to try out exclusive recipes  first hand.

Media relations activity focused on education of the Babease range to result in product placement. We also conducted a nationwide survey with Nutritionists and parents to analyse the current baby food market and how it could be improved. We used the results of this research to create newsworthy angles to generate press interest.

Results

Six month project resulted in more than 60 pieces of coverage with a total circulation of 244,220,761.