Lifestyle / Case studies

Oralift

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Aims

Launch Oralift, a facial rejuvenation device with a view to driving sales by increasing brand awareness educating consumers.

Approach

Press office activity to drive trial and reviews with both celebrities and the media.

Results 

  • AVE*: AVE ¬£90,781
  • No of articles: 12
  • Length of campaign: 3 months

 

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Lesly Juarez
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