Aims

Launch Oralift, a facial rejuvenation device to drive sales by increasing brand awareness and educating consumers.

Approach

Press office activity to drive trial and reviews with both celebrities and the media.

Results 

• AVE*: AVE £90,781
• No of articles: 12
• Length of campaign: 3 months

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*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Images: Lesly Juarez and brand website