Aims
Launch Oralift, a facial rejuvenation device to drive sales by increasing brand awareness and educating consumers.
Approach
Press office activity to drive trial and reviews with both celebrities and the media.
Results
- AVE*: AVE £90,781
- No of articles: 12
- Length of campaign: 3 months
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*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
Images: Lesly Juarez and brand website
