Drive home the message that Zotrim enables users to diet without the hunger.
Distribute research findings in print and online, source case studies, giveaways and reader discounts and profile relevant experts.
- AVE*: £80,990
- No. of articles: 57
- Length of campaign: 2009
- Agency has been included on a DEFRA taskforce as a result of this campaign
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)