Food & Drink

We are truly passionate about healthy food & drink

We have 25 very successful years in the natural health & fitness sector, and we have built relationships with experts, celebrities, influencers and contacts on national newspapers, consumer magazines, online magazines, bloggers, broadcast and trade media.

Alongside the PR account team, we have a dedicated team of digital experts with a proven record of driving reach, website hits, follower growth and engagement for our clients.

We are here to build your brand’s visibility and authority by building long-lasting relationships with customers and creating meaningful and memorable conversations.

We cut through the media clutter and, whether you’re a market leader or challenger brand, we’re so confident in our ability to raise your profile and lift sales that we guarantee kpi’s.

Our approach is meticulous, creative and knowledgeable and we always work within the set budgets.

How we can help

Public relations campaigns

National consumer & trade media relations
New product launches
Expert endorsement
Celebrity endorsement
Consumer research
Issues/crisis management

Influencer marketing

Influencer and blogger outreach
Sponsored campaigns
Influencer management

Social media

Social media strategy
Community management
Content creation
Advertising management
Account management

Digital Marketing

Keyword research
Email marketing
Video production


Website design
Literature and pack design


Experiential events
Focus groups

The Food & Drink team

  • Amanda Pegram

    Account Manager

    A self-proclaimed fitness freak and frequent jet-setter, Amanda is a lover of all things health and wellbeing. She is your go-to girl when it comes to the latest must-go restaurants and bars. When she’s not at her desk or out on the town, you’re sure to find her working out hard at her spinning class.

  • Charlotte Dormon

    Creative Director

    Charlotte is an all-round expert in all things health, food and wellbeing. As well as having a keen personal and professional interest in this specific area, Charlotte has also qualified as a health & nutrition coach, and writes for a number of women’s health titles in her free time. She is always on the pulse of the hottest, healthiest eateries in London!As a Creative Director for CCD, Charlotte uses her creativity, knowledge and wealth of PR expertise to create impactful campaigns, press launches and strategy ideas for our range of clients across our food, drink and health teams. She has been at CCD for 9 years, and when she is not working she tends to be walking in the park, eating cake at the latest vegan restaurant or heading to a pilates class.

  • Justin Clark

    Managing Director

    With 22 years of PR and digital experience in the healthy food and drink sector, there are not may types of brands and companies that Justin hasn’t worked with. He has made it his business to seek out new contacts, experts, knowledge sources and strategies and loves to share!

    Justin has worked with all types of food and drink companies from start-up idea stage to multinational corporations and government bodies such as DEFRA and the Horticultural Development Council.

    When taking time off from following healthy food and drink trends, he sets himself challenges such as climbing Kilimanjaro, swimming from Asia to Europe, canoeing down the Zambezi and the 24h Three Peaks.

  • Ella Campbell

    Account Executive

    Ella forged her PR career in New York but was attracted back by the bright lights and delicious brunches that London had to offer. With a passion for health and wellbeing she had a dream to work with clients that reflected her interests.  Often putting the team to shame with her regular Barry’s Bootcamp classes, Ella has already built a fantastic network of contacts across the UK media landscape.

  • Lola Campbell

    Junior Account Manager

    Lola’s experience lies in the health food world, and her previous role saw her successfully bring an unknown African superfood to a global market. She always thinks outside the box to come up with the most creative stories and hooks for her brands, and prides herself on being up to date with the latest trends and news in the food, wellness and fitness space.When she’s not sipping on kombucha or kefir, you’ll find her in the kitchen cooking up a storm, at the gym lifting weights, on the hockey pitch or at her dad’s allotment picking figs. Mmmmm figs.

  • Rachel Husband

    Senior Account Director

    With more than ten years of PR experience under her belt, Rachel understands exactly what brands needs when it comes to their PR and Comms strategy. With a wealth of experience in both natural health, and healthy food & drink, she has exceptional knowledge of the natural health industry.  She can usually be found kitted out in her active wear testing out the latest hardcore fitness craze through gritted teeth, or at the kettle re-booting with a good cup of tea.

  • Case studies



    A hard working press office approach, turning CELIA Gluten Free Lager into a mainstream lifestyle product     Read more


    Various ways the team helped position EQUINOX Kombucha as the number 1 kombucha brand in the UK!     Read more


    Position the brand as revolutionary within a saturated market, in a creative and interactive way     Read more

    Amy’s Kitchen

    Drive awareness of the Amy’s Kitchen range in order to support sales in all five major supermarkets.     Read more


    Change the perception of oatcakes, establishing the brand outside of Scotland and appeal to a younger audience.     Read more


    Demystify ‘at home’ Japanese cooking and create stand out for the brand in a crowded market dominated by takeaway option...     Read more


    Launch the newly redesigned 9Bar to consumer press, positioning the brand as a mainstream snack and moving away from the...     Read more


    Introduce Ombar- a raw, vegan and dairy-free chocolate bar to a wider consumer audience.     Read more

    CHI Coconut Water

    Introduce CHI Coconut Water to the UK press, at a time when coconut water was a completely new concept!     Read more
    Load more
    The CCD team are a journo's dream. Really lovely, easy to approach, know their products inside out and always on hand with experts, quotes or tips even when the deadlines are super tight. A joy to work with every time.
    Sophie Colgate, Woman Diet Special
    I’ve been a journalist for 25 years and a health writer for the last 15 years. In that time I have worked with many PR agencies, but if I was asked to recommend one in particular for health, it would always be CCD. All the girls are quick to respond to any enquiries, which is what we demanding journalists always want! They’re extremely helpful, have a wealth of knowledge, and boundless enthusiasm for any account they represent. They are always a great pleasure to work with, and I am aware when they respond in rapid timing to my requests that they will have had to put something else to one side to do that – and I greatly appreciate that when I am under pressure to meet my own deadlines.
    Karen Evennett, freelance contributor, Woman, Best
    I have a long and fruitful relationship with CCD. The team always approach me about products with an angle that's well thought out and so suits Red, and they respond to any request for further information promptly and creatively.
    Brigid Moss, Health Director, Red
    It is a breath of fresh air to meet PR's who actually know the magazine and give me relevant ideas!
    Jane Drucker, Editor, Healthy magazine
    The beauty team at CCD PR frequently update us with the latest beauty products, expert tips, research, celebrity quotes and feature ideas. It's a brilliant service that we'd be lost without!
    Emma Van Hinsbergh, Editor, Natural Health Magazine
    As the editor of Health Food Business magazine, Organic & Natural Business and Fine Foodies, I am always very appreciative of any agency that can deliver interesting and fresh ideas for my editorial content. I have found CCD to be very efficient and always swift to get back with expert comments needed for my features. The team have an excellent understanding of the specific information our trade titles need, and what is really relevant to our readers. Understanding the sector is a real bonus and I like dealing with an agency that understands our unique business sector.
    Rachel Symonds, Editor, Health Food Business, Organic and Natural Business and Fine Foodies

    Food & drink insight