Aim
Achieve a large quantity of high-quality press coverage in a very short period, to support Smith & Sinclair’s alcoholic confectionery gift sets.
Approach
Using a hardworking press office, we pitched the gummies gift set boxes to several gift guides and other round-up/listicle-style articles, to capitalise on Pride Month and Father’s Day. Our aim was to send out as many samples as we could to get as many journalists to try the products as possible. We utilised the bright, fun lifestyle imagery of the brand to grab people’s attention!
Results (June-July 2020)
- Total AVE Value: £12,130
- Total PR Reach: 47,254,462
- No. of articles: 16
- Standout titles: S Magazine, The Sun, Fabulous Magazine, Daily Star Sunday, Shortlist, Evening Standard
