Aim

Launch the SHØRE Seaweed Puffs range and push the health benefits of eating seaweed-based products, in addition to capitalising on the food trend.

Approach

We utilised a hardworking press office and influencers to share the word about SHORE and achieve positive media coverage in food and lifestyle consumer titles

In order to introduce press to the new Seaweed Puffs in a stand-out, exciting and also cost-effective way, CCD gifted target press with a beautifully branded crate mailer which included seaweed samples, branded merchandise and products.

Press Mailer with Branded Crate

CCD arranged one-to-one appointments to gift the branded crate and discuss the products in greater detail, highlighting their USP’s and how it could work on their pages.

SHØRE Results:

• Between 2018 and 2019 we achieved 37 pieces of coverage
• Highlight titles: Daily Mail, Psychologies, S Mag, Women’s Health, Bella
• AVE Value: £39,391

Seaweed sourced from Scotland