Aim
Launch the brand into the UK drinks market, drive brand awareness within a saturated industry, and ultimately attract retailers and help support sales in the UK. A second aim was to build an engaging social media presence from the ground up.
Approach
We used a traditional press office and creative mailings to achieve media coverage in print and online publications, along with paid and organic influencer outreach to ensure the brand was being spoken about on Instagram. For social media, we worked with a limited amount of brand assets, creating content pillars and branded highlights, ensuring that there was fun engaging content consistently posted to the Citizen Spritz Instagram.
Recent view of the Citizen Spritz Instagram
Citizen Spritz Results over 1 year
- Total AVE*: £125,336
- No. of articles: 91
- PR Reach: 819,811,150
- Standout titles: Daily Mirror, Daily Express, YOU Magazine, BBC Good Food Magazine, Evening Standard, Sheerluxe, Yahoo, Woman & Home, MSN, Metro
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
Coverage highlights
Client Testimonial
“We worked with CCD a few years ago on a healthy snack bar and were impressed with their knowledge and work across all marketing disciplines. We have hired them again to work on our new brand, Citizen Spritz, because they are a very valuable asset for us to tap into and, in addition to great guidance, they achieve great results and have been really flexible with adjustments to strategy and budgets.They have helped us create an amazing brand and create a niche in the alcohol-free drinks market.”
Mark Gould, Citizen Spritz Co-founder, previously Founder and Chief Commercial Officer at Wholebake, (9Bar and Bounce Balls)
New products from Citizen Spritz
