Aim
Launch the Real Coconut brand to the UK market via a bespoke event. Also educate consumers on the health benefits of their grain-free, gluten-free tortilla chips made from coconut flour.
Approach
We hired out a completely blank canvas space and decked it out to create a Tulum-inspired setting for the launch party, as the founder owns a hotel in Mexico. The founder Daniella Hunter and her personal chef flew over from LA to meet press and influencers at the event, do a demo using the chips, and cater the food at the event. Press in attendance from titles including Good Housekeeping, The Sun, Top Sante, Metro, and The Independent.
Event took place at The Ice Tank in London
CEO Daniella giving attendees a demonstration
Real Coconut Launch Event: Results
Hugely positive response following the Real Coconut event, with lots of social media coverage both on the night and in the weeks following. Coverage achieved in Women’s Health Online, Daily Mail, Bella, Health & Wellbeing.
Influencer and media event attendees
