Aim
To effectively promote the launch in Co-Op and position Lazy Day as an accessible, inclusive, and delicious free-from brand, capitalising on the retailer’s strong community ethos and the timely theme of Random Acts of Kindness Day.
Approach
To be able to talk about the Co-op launch in a more organic context, we came up with the idea of sending the Random Acts of Kindness Mailer to a variety of influencers, encouraging them to pass this kindness forward by sharing their Lazy Day Cake Bars with a friend, family or even their followers.
We created an exciting creative mailer by including all the elements influencers needed to achieve this, including a pink envelope, stamps, a postcard, an address label and a release designed by us, entailing the aim of the mailer, announcing the launch in Co-op and prompting influencers to share their kindness with others.
Random Acts of Kindness Day Mailer
Lazy Day Results
- Total Pieces of Coverage: 48
- Total Followers: 1,361,886
Client Testimonial
“Working with CCD has been an absolute game-changer for us. The team’s strategic approach, creativity, and dedication has elevated our brand’s visibility and reputation to new heights. From securing top-tier media placements to orchestrating successful digital campaigns, they consistently deliver outstanding results. Their professionalism, flexibility, attention to detail, and ability to exceed expectations make them an invaluable partner. We couldn’t be happier with the impact they’ve had on our business!”
– Shona Price, Lazy Day Head of Marketing
