Aim
Broaden consumer brand awareness; elevate Locako’s status within the healthy lifestyle and wellness sector by generating positive press coverage and social media mentions.
Demonstrate that the protein and collagen products taste amazing, especially in comparison to other Keto-friendly or low-carb/low-sugar products and snacks.
Brand recipe
Ensure the brand is at the forefront of current newsworthy discussions in the wellness sector.
Approach
Raise awareness about the brand amongst the media and encourage sampling of the product.
Locako Results
Over 11 months, we achieved the following:
- Total PR Value: £78,615
- No. of articles: 22
- PR Reach: 4,189,754
- Standout titles: Sheerluxe, Hip & Healthy, Women’s Fitness, Pick Me Up, Women’s Running
Coverage highlights
