Aim

Change the perception of oatcakes, establishing the brand outside of Scotland and appeal to a younger audience.

Approach

Alongside a hard working press office, we partnered with renowned Scottish chef, Mark Greenway to highlight the heritage of the brand and creating a bank of beautiful lifestyle imagery, focusing on the humble oatcake and it’s multiple and versatile uses. We also hosted a series of breakfast briefings to educate journalists on the health benefits of oats.

Results

A longstanding client, on average we achieve 15 pieces of mainstream consumer coverage and 3 trade pieces of coverage every month.