Aims
Increase celebrity and expert endorsement to drive sales and improve consumer understanding of Youngblood’s product range.
Approach
Events, journalist makeovers, development of celebrity relationships, make-up trials and national, regional and online media relations.
Results
- AVE*: £81,137
- No of articles: 132
- Length of campaign: 8 months
For a similar case study click here.
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
Images: Brand IG and Atikh Bana