Aims

Increase celebrity and expert endorsement to drive sales and improve consumer understanding of Youngblood’s product range.

Approach

Events, journalist makeovers, development of celebrity relationships, make-up trials and national, regional and online media relations.

Results

• AVE*: £81,137
• No of articles: 132
• Length of campaign: 8 months

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*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Images: Brand IG and Atikh Bana