Beauty / Case studies

Youngblood

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Aims

Increase celebrity and expert endorsement to drive sales and improve consumer understanding of the product range.

Approach

Events, journalist makeovers, development of celebrity relationships, make-up trials and national, regional and online media relations.

Results

  • AVE*: £81,137
  • No of articles: 132
  • Length of campaign: 8 months

 

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Atikh Bana
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