Aim
Launch the brand into the UK beauty market, boost brand awareness, and support product sales. A secondary goal was to raise the profile of SAKRID founder, Natalie Elliott, as a clean beauty expert and campaigner.
Approach
We worked with our media contacts and used our content writing skills to get the brand into a mixture of lifestyle, beauty, and shopping articles via various targeted angles. We also pitched in Natalie for opportunities where she was able to comment on beauty trends as an expert.
SAKRID Results
- Total PR Value: £113,247
- No. of articles: 50
- Standout titles: Fabulous, The Independent, Closer, Bella, Cosmetics Business, Natural Health, The Lady, Woman’s Own
Media Coverage Highlights
We have loved working with female founders!
