Aim

Launch Gorgias London to the UK beauty media via a bespoke botanical breakfast event at Petersham Nurseries in Covent Garden to support the new skincare brand.

Approach

The beautiful botanical-inspired styling at this new ‘of the moment’ London location matched the feel of the brand perfectly. We hired a face yoga expert to take guests through best practices for using facial oils – not only a trending beauty technique but also a way to ensure guests were trying the products.

The calibre of the event helped to position the brand as luxury and the content created at the London launch was particularly useful to generate global appeal in other markets.

Gorgias London Results

• We had 36 journalists attend and achieved positive social media coverage
• We also achieved positive press coverage in titles including VOGUE, Daily Express, Top Santé, and MSN
• We were able to film a beautiful Gorgias London event showreel

Images courtesy of brand