Aim
- As Azadi was a new brand with a smaller budget, options for social media content were very limited. We aimed to show the skincare products on women of varying ethnicities and ages, to build up a bank of content that can be used on an evergreen basis.
Approach
- We chose 4 diverse creators and assigned them a brief regarding how to film themselves using the products, with directions for styling/lightning.
Azadi UGC Results
- For a small cost, we received a huge amount of beautiful footage from 4 creators that will be able to be edited into tons of different videos for social media use.
- Though a few of the creators were new to us as an agency, we were able to work with Donna (thecuriousmummy) on the UGC content, who we had previously worked with on paid campaigns – we love building relationships with influencers!
Client Testimonial
“For a small start-up like ours, they have been fundamental in helping us to develop our brand guidelines, refine all our messaging, and formulate a clear strategy for the future. They have ultimately given us an incredibly solid platform to really power forward into the future in a very positive way.
“Through CCD we also moved forward immensely with our social strategy and content, website improvements and gained some great attention via PR activity. All of which is crucial for a small brand like ours, to really stand out and be seen. The team were always so friendly, warm, personable, flexible and responsive – just like an extension of us rather than a separate agency, which was brilliant.”
– Ayyab Cockburn, Azadi Founder & CEO
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Campaign Content – Edbtheskincarelover
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Campaign Content – thecuriousmummy
