Aim
- Raise brand profile via traditional consumer PR
- Introduce new customers to the brand with strategic product placement opportunities
Approach
- Launched Lily Lolo brand to UK press with intimate launch event in Regents Park
- Intense media relations activity to educate and raise awareness to the UK beauty press
- Targeted make-up artists and celebrities to help raise the profile with both media and press
- Used Nadira Persaud, Lily Lolo Makeup Artist, to provide regular expert tips and quotes for media
Lily Lolo Results
- Attendees at the launch included journalists from national newspapers, key monthly and weekly magazines
- Coverage highlights include mentions in Cosmopolitan, Sunday Times Style, Stella, LOOK and The Sun on Sunday
- Overall AVE figure of £65,000 over 6 months
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