Aim

To bring Odylique to life, showcase its range of products and shout about the newest addition to its make-up range with the recent launch of the two unique organic-certified foundations, The Cream Foundation and The Natural Foundation.

It was the first Odylique event!

Approach

We celebrated the first day of spring combined with International Day of Happiness, we invited press, influencers and MUAs to a natural beauty shop where Odylique is stocked.

The founder Abi gave a short presentation and we hired expert MUA Lou Dartford to showcase how to best the foundations on a volunteer model. Guests were shade-matched on site.

Odylique Event Results

• We successfully created noise on social media, with lots of Instagram stories and Reels.
• We were able to showcase some of the info from the event to the rest of the brand’s consumer base with an additional Instagram live that Abi and Lou did the day following the event.
• Great opportunity to refresh the industry about key brand messages and the brand’s story/expertise in sensitive skin issues
• Check out our Odylique event Reel here!

Client Testimonial

“We have worked with CCD for a number of years. While they are engaged to look after PR for our skin and hair care brands, they are so much more than that. Their broad-based industry knowledge means they’re able to offer strategic advice on brand positioning and the customer value proposition and really act as an extension of our marketing team. None more so than for our current foundation launch where the value added has been significant – before actually starting any media relations! A thoroughly great group of people to work with – highly recommend.”

– Abi Weeds, Odylique co-founder and director

Image courtesy of brand