Aim
Launch the brand into the UK beauty industry, creating brand awareness and buzz about the launch of the Bronze Lookbook palette. A secondary goal was to boost the profile of Naomi Maximen, founder of Naomi Sadé and an expert MUA.
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Founder and MUA, Naomi Sadé
Approach
We worked closely and in an extremely targeted manner with specific contacts in the beauty industry to gain coverage. Additionally, we used Naomi’s expert comments with knowledge of relevant awareness days such as Black History Month.
Results Naomi Sadé (two months)
- Total PR Value: £61,224
- PR Reach: 263,144,967077
- Standout titles: Good Housekeeping, Red, OK, Natural Health, Yahoo, Refinery 29, Black Beauty & Hair, Who What Wear
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Media Coverage Highlights
As confessed beauty junkies, we love working on makeup brands!
