Aim
- Drive awareness of the brand within the UK beauty industry and to UK consumers launching and supporting sales of NPD, helping Alteya Organics to stand out within the green beauty market.
Approach
- We targeted key contacts within beauty and lifestyle media with carefully written and strategised press materials highlighting the brand’s organic certifications and potency. We also brought products along to meetings with journalists.
Alteya Organics Results (1 year)
- Total PR Reach: 130,699,398
- No. of articles: 195
- Standout titles: iNews, POPSUGAR UK, Good Housekeeping, Natural Health, GQ, The Sun, Closer
Coverage highlights
Client Testimonial
“CCD PR have been an invaluable partner in our brand’s marketing efforts in the UK. They are a very knowledgeable team of wonderful people, well-connected in the field and also very proactive and this has brought very positive results for us. Their willingness and ability to collaborate closely with us has been a guarantee that our exact brand message has consistently been brought forward to the media in the best possible way.”
– Hristo Popov, Alteya Organics European Account Manager
Alteya Organics rose products
