Aim
Launch Pukka Ayurveda Organic Skincare to the UK market.
Approach
Launched to press via a press event at Kettner’s in Soho, with Master Herbalist and Co-Founder Sebastian Pole, proactive media relations, one-to-one press appointments and targeted media mailers to educate press and encourage trial and editorial.
Results
- AVE*: £54,259
- No of articles: 86
- Total circulation: 93,636
- Titles include: Top Santé, Natural Health, Spirit & Destiny, Essentials, Cosmopolitan, Daily Mail, The Sun: Fabulous, Mirror, Sunday Express: S Magazine, Metro, Look, Stylist, OK, Bella
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
