Aim
Launch Pukka Organic Skincare to the UK market.
Approach
Launched the brand to press via a press event at Kettner’s in Soho, with Master Herbalist and Co-Founder Sebastian Pole, proactive media relations, one-to-one press appointments and targeted media mailers to educate the press and encourage trial and editorial.
Pukka Organic Skincare Results
- AVE*: £54,259
- No of articles: 86
- Total circulation: 93,636
- Titles include: Top Santé, Natural Health, Spirit & Destiny, Essentials, Cosmopolitan, Daily Mail, The Sun: Fabulous, Mirror, Sunday Express: S Magazine, Metro, Look, Stylist, OK, Bella
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
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Image: Annie Spratt, Sugarpuffish Blog