Aim
- Relaunch the newly packaged and re-branded Odylique range
- Promote specific hero products from the range, particularly the Gentle Herb Shampoo
- Achieve product placement in target media, both traditional and digital
- Raise awareness of the brand throughout all media platforms
- Increase traffic and drive sales and new customers to Odylique’s online store
- Support ongoing new product development
Approach
- Predominantly press office and media relations activity to raise awareness of the brand and products. One-to-one press meetings for more in-depth education
Margaret & Abi Weeds, Brand Founders
Odylique Results
- Targeted media relations activity that has resulted in strong press coverage for hero products in key target titles
- Measurable increased brand awareness – 42% increase in brand searches and an average increase of 46% in product searches
- Effective coverage in target titles that increased new customer figures by 50%
- Product sales increase of 44% with a direct link to product coverage
- Increased traffic to the brand website
- Secured a range of prestigious industry awards including ‘Top 25 in the 2016 Who’s Who in natural beauty’, a beauty Shortlist award and winner of the Natural Health ‘Best of Organic Skincare’ award.
Coverage Highlights (23/24)
Client Testimonial
“We have worked with CCD for a number of years. While they are engaged to look after PR for our skin and hair care brands, they are so much more than that. Their broad-based industry knowledge means they’re able to offer strategic advice on brand positioning and the customer value proposition and really act as an extension of our marketing team. None more so than for our current foundation launch where the value added has been significant – before actually starting any media relations! A thoroughly great group of people to work with – highly recommend.”
– Abi Weeds, Odylique co-founder and director
