Aim
- Relaunch the newly packaged and re-branded range
- Promote specific hero products from the Odylique range particularly Gentle Herb Shampoo
- Achieve product placement in target media, both traditional and digital
- Raise awareness of the brand throughout all media platforms
- Increase traffic and drive sales and new customers to brand online store
- Support ongoing new product development
Approach
- Predominantly press office and media relations activity to raise awareness of the brand and products
- One to one press meetings for more in-depth education
Results
- Targeted media relations activity that has resulted in strong press coverage for hero products in key target titles
- Measurable increased brand awareness – 42% increase in brand searches and an average increase of 46% for product searches
- Effective coverage in target titles that increased new customer figures by 50%
- Product sales increase of 44% with a direct link to product coverage
- Increased traffic to brand website
- Secured a range of prestigious industry awards including ‘Top 25 in the 2016 who’s who in natural beauty’, a beauty Shortlist award and winner of the Natural Health ‘Best of Organic Skincare’ award
