Aim
- Launch the new Ted’s Grooming Room, Lancaster Place to key grooming media
- Raise brand awareness to both media and consumers
- Attract new clients to all of Ted’s Grooming locations but with a focus on Lancaster Place
Approach
- Selected grooming journalists/bloggers were invited to the press preview of Ted’s Grooming Room at Lancaster Place and were able to pre-book appointments
- Journalists who were unable to book appointments were also invited to drop-in throughout the day to preview the new Grooming Room
- All press received the press release prior to the event and were able to ask questions to the PR team and take photographs of the space
- Further boosted editorial coverage of the Lancaster Place location with a selection of advertorials in key target titles including Mr. Hyde and the METRO
Ted’s Grooming Room Results
- Total number of attendees: 41 including Shortlist, Shortlist.com, Coach, Gay Times, Forever Sports, PRO Hair & Beauty, Telegraph Men, METRO, Guardian, BeautyKingUK, Boy & Brand, Style Pilot, His Kind, SalmanDean.com, Discerning Gent, Destination Delicious, Lucas Armitage (stylist), Gemma Shepherd (stylist)
- Total number of treatments: 29
- Overwhelmingly positive feedback from all attendees
- 21 pieces of coverage, including Sport, TimeOut, Shortlist Shortlist, and Professional Hairdresser
- Total Circulation: 9,880,674
Client Testimonial
“Working with CCD for the past 2 years has been stress-free and enjoyable with successful results. With their hunger to completely understand our brand and continuously work on initiatives without requiring continuous direction, I can say that my trust completely lies with the CCD team. Their efforts and success at putting our name firmly in the media map. forming valuable relationships and positioning our brand perfectly, I would recommend CCD repeatedly. It also helps that the team is friendly, fun and never overbearing – a wonderful balance to form work and friendly relationships.”
– Irena Gordon, Marketing Senior, Ted’s Grooming Rooms
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