Aim
Launch the world’s first 100% natural and organic energy drink to the media.
Approach
Organised an exciting launch event in central London on a limited budget. The event at Paramount was created to target the national press. We also coordinated a sampling programme at London Fashion Week to raise brand awareness.
Scheckter’s Organic Results
- No of national articles secured: 50
- 3-month launch campaign
For a similar case study, click here.