Aim
Introduce CHI Coconut Water to the UK press, at a time when coconut water was a completely new concept!

Approach

Alongside a hard working press office, we showcased the various benefits of coconut with a range of extended and creative features placed in national consumer titles. Sampling with key press was key, as was sampling at London Fashion Week, clothing launches and VIP parties throughout the year, allowing us to align the brand with celebrities and key influencers.

Results
An AVE of £100k, with key coverage in titles such as,Grazia, Tatler, You magazine and OK!