Aim
- Use the launch of the new dropper bottle of Rio Rosa Mosqueta Pure Chilean rosehip oil (hero product), as a hook to relaunch the brand to the media
- Launch a campaign to create awareness of the brand’s South American heritage, and create a buzz around authentic ingredients from South America to ensure that Rio Rosa is at the forefront of media interest
- Grow brand awareness throughout all media platforms
- Raise awareness of Rio Rosa Mosqueta’s key messaging and story behind the brand
- Achieve product placement in target media, both traditional and digital for Rio Rosa and all other brands within the portfolio
- Increase traffic and drive sales and new customers to the brand’s online store
- Support ongoing new product development
Approach
- Targeted media relations activity
- Press event – breakfast launch at Sketch London to showcase full Rio portfolio.
- An experiential breakfast at a Central London location, allowed a selection of top-tier health and beauty press to learn about the Rio Rosa Mosqueta brand and product efficacy through an experience of the senses, touch, smell, taste, sight and sound.
Rio Rosa Mosqueta Results
- Targeted media relations activity that resulted in strong press coverage in key target titles.
- The event was the perfect atmosphere to verbally communicate the Rio Amazon brand portfolio and allow the press to get to know the brands and products.
- Increased brand awareness and education about the efficacy of the products enabled us to secure key pieces of coverage as a result
- Created a social media buzz at the event by using the hashtag #riobeautybreakfast and using branding to encourage press and bloggers to tweet and post on Instagram
- Increased traffic to the brand website
For a similar case study click here.
