Aim
- Use the launch of the new dropper bottle of Rio Rosa Mosqueta Pure Chilean rosehip oil (hero product), as a hook to relaunch the brand to the media
- Launch campaign to create awareness of the brand’s South American heritage, and create a buzz around authentic ingredients from South America to ensure that Rio Rosa is at the forefront of media interest
- Grow brand awareness throughout all media platforms
- Raise awareness of Rio Rosa Mosqueta’s key messaging and story behind the brand
- Achieve product placement in target media, both traditional and digital for Rio Rosa and all other brands within the portfolio
- Increase traffic and drive sales and new customers to brand online store
- Support ongoing new product development
Approach
- Targeted media relations activity
- Press event – breakfast launch at Sketch London to showcase full Rio portfolio.
- An experiential breakfast at a Central London location, allowed a selection of top tier health and beauty press to learn about the brand and product efficacy through an experience of the senses, touch, smell, taste, sight and sound.
Results
- Targeted media relations activity that resulted in strong press coverage in key target titles.
- The event was the perfect atmosphere to verbally communicate the Rio Amazon brand portfolio and allow press to really get to know the brands and products.
- Increased brand awareness and education about the efficacy of the products enabled us to secure key pieces of coverage as a result
- Created a social media buzz at the event by using a hashtag #riobeautybreakfast and using branding to encourage press and bloggers tweeting and instagramming
- Increased traffic to brand website
