Aim

Launch Inversion Femme’s supplement for hair, skin, nails and body.

Approach

Hosted a media launch alongside a new brand expert to educate journalists. Unveiled new brand research and presented case studies to bring the brand to life.

Inversion Femme Results

• AVE*: £210,000
• No of articles: 28
• Length of campaign: 6 months

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

For a similar case study click here.

Photo by Brand IG and Matthew Hamilton on Unsplash