Aim
Launch Inversion Femme’s supplement for hair, skin, nails and body
Approach
Hosted a media launch alongside new brand expert to educate journalist. Unveiled new brand research and presented case studies to bring the brand to life.
Results
- AVE*: £210,000
- No of articles: 28
- Length of campaign: 6 months
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)