Aim
Launch Inversion Femme’s supplement for hair, skin, nails and body.
Approach
Hosted a media launch alongside a new brand expert to educate journalists. Unveiled new brand research and presented case studies to bring the brand to life.
Inversion Femme Results
- AVE*: £210,000
- No of articles: 28
- Length of campaign: 6 months
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
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Photo by Brand IG and Matthew Hamilton on Unsplash