Aim
- Establish Hush & Hush as more than a supplement brand. Position as a luxury wellness brand and a trusted voice of authority in the world of wellness lifestyle.
- Secure a range of different types of coverage to drive the business forward and reach potential new customers
- Build on existing brand awareness via consistent coverage/exposure to keep it front of mind with both the media and consumers, to drive web traffic and D2C sales ( and potentially increase retailers)
- Generate brand mentions to support the brand’s SEO strategy and to provide better brand visibility
Approach
A hard-working specialist press office that worked to achieve product placement in target media, focusing on health and wellbeing magazines. The majority of our focus was on the newly launched Deeply Rooted range for hair health.
DeeplyRooted range
Hush & Hush Results (Sep 2022 – Sep 2023)
- Total AVE*: £35,442
- No. of pieces: 46
- Total PR Reach: 108,087,564
- Highlight titles: Top Santé, Psychologies, Healthista, Bustle, OK!, Daily Express, Get the Gloss, Natural Health, Women’s Fitness
Coverage highlights
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
