Aim
Launch the Saalt period care brand into the UK lifestyle and wellbeing market, drive brand awareness and ultimately, help support sales in the UK and establish the brand outside of the US.
A secondary goal was to educate consumers and the media about sustainable period care in general.
Approach
We worked with our media contacts and used our content writing skills to get Saalt into a mixture of lifestyle, beauty, health, fitness, and shopping articles via a variety of targeted angles. We enlisted the help of several experts to boost the brand’s credibility, along with comments from CEO and co-founder Cherie Hoeger.
Press angle themes focussed on sustainability and women’s health, with some user case studies and testimonials, i.e. Plastic Free July, tips for an eco-friendly period, and tampons vs. menstrual cups.
Saalt Founder & CEO, Cherie Hoeger
Saalt Results
In two years, we achieved the following:
- No. of articles: 177
- Total PR Value: £779,814
- PR Reach: 1,216,680,970
- Four out of the top nine Google results for “menstrual cups UK” were links to articles that we achieved coverage for the brand in
Coverage highlights:
- VOGUE
- ELLE
- Good Housekeeping
- Harper’s Bazaar
- The Sun
- Marie Claire
- STYLIST
- Evening Standard
- Red
Coverage highlights
Client Testimonial
“Easily the best decision we made was partnering with CCD to grow our awareness in the UK and EU markets. They’ve created a strategic approach to introduce our products, educate consumers on use and benefits, and ultimately help grow our business. The coverage we’ve received was beyond the goals we initially set with them. Amazing partners with detailed communication, strategic insight, and truly an extension of our team.”
– Amanda Jones, Saalt Marketing & E-commerce Manager
At CCD we consider ourselves women’s health experts, working on everything from sustainable period care to gynaecologists and menopause experts like Tania Adib.
