Aim
Boost Nicki’s profile as a women’s health and hormones expert. A secondary goal was to generate positive coverage for Nicki’s book and website.
Approach
Using a hardworking press office, we pitched Nicki for a variety of opportunities to provide expert comments.
Nicki Williams Results
- Total PR Value: £126,137
- Total PR Reach: 253,794,462
- No. of articles: 29
- Standout titles: Express, Health & Wellbeing, Psychologies, METRO, Sheerluxe, Woman’s Own

Coverage Highlights