Aim
One month to spread the word about Fitssi, a new fitness app, empowerment movement and their upcoming NYE party launch.
Approach
Utilise expert comments and weave them into features on relevant topics. Liaise with our contacts to place the brand in events pages as well as tech pages to promote the app.
Fitssi Results
We secured over 30 pieces of coverage reaching over 450 million readers – and even crashed their website due to a sudden increase in visitors!
