Aim
Showcase NaturesPlus to UK consumer media, focusing on the new range of health, fitness & wellbeing supplements.
Approach
Introduced the range to national consumer press through a series of one-to-one meetings using highly specific media materials & targeted product sampling.
Results
- AVE*: £102,000
- Number of national articles: 102
- Length of campaign: 9 months
Recent Push to Launch NaturesPlus Gummies range
Approach: Traditional press office that included weekly alerts on seasonal angles and other relevant trends such as capitalising on TikTok health trends, plus individual pitching into media.
Results (over 12 month period)
- 28 pieces of coverage (print and online)
- Total AVE: £59,763
- Total circulation: 405,105,431
- Standout titles: Women’s Running, Yours, Woman’s Weekly, Daily Star Sunday
Strategic Mini Influencer Campaign 2023
- We aimed to establish the social media presence of NaturesPlus in the UK and to create buzz around its key products
- We targeted different demographics through engaging content and relevant influencers, from busy mums to experienced health and wellness professionals. We have done another successful influencer campaign for our client Nairn’s.
- Campaign management included researching lineups, drafting briefs and managing approval processes
- The campaign focused on video content, i.e. reels, as this form of content is currently the most favoured option of the algorithm and videos also offer enough time to get educational information about the products across and also illustrate how products are consumed (e.g. easy morning routine, add it to drinks, etc)
- Results
- Total Influencers: 7
- Total Followers: 281,661
- Total Reach: 55,697
- Total Likes: 1,669
- Total Comments: 341
- Total Saves: 343
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
