Aim
Introduce CHI Coconut Water to the UK press, at a time when coconut water was a completely new concept!
Approach
Alongside a hard-working press office, we showcased the various benefits of coconut with a range of extended and creative features placed in national consumer titles. Sampling with key press was key, as was sampling at London Fashion Week, clothing launches and VIP parties throughout the year, allowing us to align the brand with celebrities and key influencers.
Chi Coconut Water Results
An AVE of £100k, with key coverage for CHI Coconut Water in titles such as Grazia, Tatler, YOU magazine and OK!
Client Testimonial
“CCD PR is a great agency to work with, always enthusiastic and bursting with creative ideas. They really understand the needs of brands within the food, health & wellbeing industry and have done a great job with our PR to help us get noticed by the media and drive brand awareness.”
– Jonathan Newman, Co-founder and managing director, Chi
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