Aim

Launch revolutionary baby food brand Babease to the market and help secure listings in the major multiples.

Approach

We held a cook-a-long launch event with chef and Founder of the brand inviting parenting press and bloggers to try out the recipes and learn more about the brand.
We also conducted a nationwide survey with Nutritionists and parents analysing the current baby food market and how it could be improved.

Results

Six month project which resulted in more than 60 pieces of coverage with a total circulation of 244,220,761.