Aim
Drive awareness of the Amy’s Kitchen range to support sales in all five major supermarkets.
Approach
We held a showcase event to introduce a wide cross-section of mainstream press to the range with blind taste tests to highlight the superior quality of the range. We also arranged a press trip to San Francisco to meet the family behind the brand, as well as experience the full farm-to-fork story, with visits to the organic farm and factory.
Amy’s Kitchen Family Founders
Amy’s Kitchen Results
Achieved an AVE of £95,000 with coverage highlights in The Sun, Hello!, The Grocer and a double-page spread in Gluten-Free Heaven magazine.
Example of range
