Aim

Drive awareness of the Amy’s Kitchen range in order to support sales in all five major supermarkets.

Approach

We held a showcase event to introduce a wide cross-section mainstream press to the range with blind taste testings to highlight the superior quality of the range. We also arranged a press trip to San Francisco to meet the family behind the brand, as well as experience the full farm to fork story, with visits to the organic farm and factory.

Results

Achieved an AVE of £95,000 with coverage highlights in The Sun, Hello!, The Grocer and a double page spread in Gluten Free Heaven magazine.