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Amy's Kitchen

Amy’s Kitchen

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Aim

Drive awareness of the Amy’s Kitchen range to support sales in all five major supermarkets.

Approach

We held a showcase event to introduce a wide cross-section of mainstream press to the range with blind taste tests to highlight the superior quality of the range. We also arranged a press trip to San Francisco to meet the family behind the brand, as well as experience the full farm-to-fork story, with visits to the organic farm and factory.

Amy’s Kitchen Family Founders

Amy’s Kitchen Results

Achieved an AVE of £95,000 with coverage highlights in The Sun, Hello!, The Grocer and a double-page spread in Gluten-Free Heaven magazine.

Example of range

Image: Brand
Another family founded brand we’ve worked on is Odylique.
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