Aim
Secure celebrity-orientated coverage for the ARTDECO cosmetics brand and Dita Von Teese collection.
Approach
Pitched selected products to key beauty and features press across national newspapers, weekly consumer titles and high profile e-zines – capitalising on ARTDECO’s already established celebrity fan base. In addition, we met with celebrities and arranged both face to face, telephone and email interviews to generate positive beauty editorial for the cast of the nation’s favourite soap-operas.
Results
- AVE*: £129,139
- No of articles: 21
- Total circulation: 31,917,020
- Length of campaign: 3 months
- Titles include: Cosmopolitan, Grazia, Reveal, Handbag.com, and national titles – Daily Mail, New, OK Extra, Star, OK, The Sun and Star
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
