Aim

Raise awareness of the Society of Teachers of Alexander Technique (STAT) and also launch a new piece of research.

Approach

Use online and print media to raise awareness and launch the science around STAT.

Results for Society of Teachers of Alexander Technique 

• AVE*: £685,000
• No of articles: 218
• Length of campaign: 12 months

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

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Image: Darius Bashar and brand website