Pollen CBD

Aim

Launch Pollen CBD into the UK Lifestyle and wellbeing market, drive awareness of the brand and ultimately help support sales in the UK and establish the brand outside of the US.

A secondary goal was to situate the brand as standout, original, authentic and trustworthy in the very saturated CBD industry, which has little regulation.

Approach

We worked with our media contacts and used our content writing skills to get Pollen CBD into a mixture of lifestyle, beauty, health, fitness, and shopping articles via a variety of targeted angles. We also enlisted the help of Nutritional Therapist Alix Woods to provide expert comments and boost the brand’s credibility.

Pollen CBD Results (Jan-Apr 2020)

- Total PR Value: £54,299
- No. of articles: 21
- Standout titles: VOGUE, YOU Magazine, The Sun, Harper’s Bazaar

Additional Influencer Campaign

Aim

To build up the social media presence of a luxury CBD range in the UK, position it as a ‘cool and trendy’ brand within a saturated industry, and generate some great content for the brand to reuse, we ran a small paid influencer campaign. We were also managing the brand’s Instagram account during this time, which entailed content creation and community management.

Approach

We targeted beauty, fashion, lifestyle and wellbeing demographics
Campaign management included researching lineups, drafting briefs and managing approval processes
The campaign was mostly video content showcasing how to best use the CBD Drink Drops.

Results