Aim
Launch Lily Soutter to health, lifestyle and beauty consumer press, pitching her as a Nutritionist and ‘weight loss expert’ and subsequently on ‘food, energy and success’ to ensure her weight loss clinics achieved maximum exposure.
Approach
Using our creativity, with our finger on the news agenda and our black book of contacts we weave Lily’s expert comments into relevant articles and media titles. These raise her profile and create awareness of her services.
Lily Soutter Results
In 3 months, we secured 199 pieces of coverage in total, reaching 14 billion readers.
Completely new to PR, Lily has been delighted with the results we have achieved for her and our approach. Lily has made several new weight loss package sales as a direct result of the coverage we secured for her.
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