Lifestyle / Case studies

Locako

Locako

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Aim

Broaden consumer brand awareness; elevate Locako’s status within the healthy lifestyle and wellness sector by generating positive press coverage and social media mentions.

Demonstrate that the protein and collagen products taste amazing, especially in comparison to other Keto-friendly or low-carb/low-sugar products and snacks.

Brand recipe

Ensure the brand is at the forefront of current newsworthy discussions in the wellness sector.

Approach

Raise awareness about the brand amongst the media and encourage sampling of the product.

Locako Results

Over 11 months, we achieved the following:

  • Total PR Value: £78,615
  • No. of articles: 22
  • PR Reach: 4,189,754
  • Standout titles: Sheerluxe, Hip & Healthy, Women’s Fitness, Pick Me Up, Women’s Running

Coverage highlights

Images: Brand Instagram
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