Aim
- Position Melora Mānuka Honey as a hero well-being product during a key period (January), when many people are looking for health-boosting tips
- Encourage recipients to try the product by supplying them with a creative recipe idea and prompts
- Educate people about the health benefits of Manuka Honey through expert comments for added credibility
Approach
- Simple and affordable but effective, the parcel included Mānuka Honey Squeeze MGO 70 and MGO 300+ Jar, printed press materials, Willy’s ACV Shot, Mini Glass Jar
Melora Mailer
Melora Mānuka Honey Mailer results
- Total Pieces of Coverage: 21
- Total Followers: 477,777
- The client reported a boost in the brand’s social media following and sales!
Example social coverage from Mailer
Example social coverage from Mailer
Image: Brand IG
