Aim

• Position Melora Mānuka Honey as a hero well-being product during a key period (January), when many people are looking for health-boosting tips
• Encourage recipients to try the product by supplying them with a creative recipe idea and prompts
• Educate people about the health benefits of Manuka Honey through expert comments for added credibility

Approach

• Simple and affordable but effective, the parcel included Mānuka Honey Squeeze MGO 70 and MGO 300+ Jar, printed press materials, Willy’s ACV Shot, Mini Glass Jar

Melora Mailer

Melora Mānuka Honey Mailer results

• Total Pieces of Coverage: 21
• Total Followers: 477,777
• The client reported a boost in the brand’s social media following and sales!

Example social coverage from Mailer

Example social coverage from Mailer

Image: Brand IG