Aim
- Continue to raise brand awareness of SEGGIANO products and achieve stand out within a crowded marketplace
- Cement SEGGIANO’s position as an authentic Italian food brand for foodies
Approach
- Over the six-month campaign, we focused on a hard-working press office approach, which included:
- Regularly pitching to all press (nationals, monthlies, weeklies, onlines and regionals) creative angles in order to achieve product placement
- Using the editorial calendar, news hooks and seasonal events to our advantage i.e. World Vegan Day, summer outdoor eating season, World Pasta Day etc.
- Including our expert in-house Nutritionist comments within all press releases and pitches to help elevate the product
- Organising one-to-one meetings with key journalists to sample the range, as well as sending samples to various publications
Pesto range that we focused our PR efforts on
SEGGIANO Results
- In the six-month campaign, we achieved 168 pieces of coverage
- Highlight titles: Daily Mail, Psychologies, S Mag, Women’s Health, Bella
- AVE: £73,041
Coverage Highlights
