As a Natural Lifestyle PR agency with a specialist team in Health & Fitness we are always creating new campaigns for our clients in this sector. Every campaign looks and feels different, but there is a common thread running through all of them – independent experts. Expertise is the foundation of most health, wellbeing and fitness campaigns and in this blog we’re talking about the value of working with experts. Here are the key reasons why we believe they are a realy valuable asset for your next natural health campaign.

Credibility – Experts add credibility to your PR campaign both in the eyes of the consumer and the media. Their quotes and comments give the gold stamp of approval on the product or brand, making it more desirable and convincing. One of the main differences between advertising and PR is that the consumer see third-party endorsement in PR, and you don’t get much stronger third-party endorsement than qualified experts.

Media friendly – Journalists need and want expert quotes, comments and by-lined features so working with specialist key opinion leaders is only going to enhance, and increase, your chances of getting media coverage. In addition, when there is media coverage, it’s that much more impactful.

Content provision – Experts, by their very nature, are specialists in their field, so the richness of the content they provide can make a real difference. Experts will take your content from being good to brilliant and newsworthy.

More opportunities – Working with experts opens up more coverage opportunities because we can put these specialists forward for different types of coverage for example, Q&A features, a quick turnaround comment for a national newspaper or a longer feature article.

Lightbulb moments – As well as providing quotes, comments and content, experts also provide counsel. During our conversations with the many experts we work with, we often experience those ‘lightbulb moments’, where campaigns or stories suddenly take shape.