Aim

• Establish Karma Bites as the new popcorn – the hottest healthy snack everyone is eating now
• Increase trade awareness to ensure buyers know about company news and brand profile
• Ensure the brand becomes an authoritative voice on living a healthy lifestyle

Approach

• As part of a hard-working press office, we continually positioned Karma Bites as a guilt-free, healthy snack for food, health and nutrition news pages
• We also arranged a bespoke breakfast event in London for a select group of journalists with nutritionist Lily Soutter

Breakfast PR Event (Photo courtesy of @Lily_soutter_nutritionist)

Karma Bites Results

• Over two years we achieved 58 pieces of coverage
• Highlight titles: Notebook Magazine, Women’s Fitness, Psychologies, Fit & Well, Veggie Magazine, new!, Daily Star
• AVE: £48,283

Coverage Highlights