Aim

Support EQUINOX Kombucha’s temporary listing in Waitrose, increase brand awareness and in-store sales.

Approach

Launched to press via a ‘fizzical’ dance class at FRAME Marylebone, proactive media relations, one-to-one press appointments to educate the press about the health benefits of kombucha and targeted creative media mailers.

Equinox Kombucha Results

More than 75 pieces of coverage in key titles such as Woman & Home, Health & Wellbeing and Evening Standard. As a result, Waitrose extended the listing and logged record sales thanks to the ongoing PR campaign.

Coverage highlights

Previous packaging