Aim

Support EQUINOX Kombucha’s temporary listing in Waitrose, increase brand awareness and in-store sales.

Approach

Launched to press via a ‘fizzical’ dance class at FRAME Marylebone, proactive media relations, one-to-one press appointments to educate press about the health benefits of kombucha and targeted creative media mailers.

Results

More than 75 pieces of coverage in key titles such as Woman & Home, Health & Wellbeing and Evening Standard. Waitrose has now extended the listing, recording record sales thanks to the ongoing PR campaign.