Aim

Launch a new range of comprehensive beauty supplements.

Approach

Launched the supplements to key consumer media as a unique way to approach your daily beauty regime. To reach as many media as possible we crafted several events including Spa trips to Champneys Health Resort in Tring and highly targeted pop-up media events throughout London. We transformed London taxis into mini Champneys event spaces to excite and educate the media.

Results

• AVE*: £305,256
• No of articles: 53
• Total circulation: 8,705,256
• Length of campaign: 12 months

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*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Images: Saffu and Brand Website